How does the cloud impact your business?

June 24, 2016

The cloud: you’ve heard about it a thousand times, but what is it exactly? And, more importantly, what’s in it for you? Can your business benefit from it or will it be disrupted by the cloud? These types of questions must cross your mind at least once a day. Need answers? Read on!

What world do you live in?

Regardless of whether you’re a retailer, a bank, or an independent software developer, today’s business environment has some particular characteristics that you might still need to get used to. We’ve listed the specifics for you:

  • Your competition is only a mouse-click away. They’re visible 24/7, no matter where they’re established;​
  • Let go of your traditional marketing Ps. ‘Product’ and ‘place’ are fading, whereas service and availability are on the rise;
  • Most users of your company IT resources who actively take part in your business processes are no longer on your payroll. They are mainly customers, which means there aren’t hundreds, but thousands or even millions of them. And they all have their own devices that are connected to your IT infrastructure 24/7 through the internet;
  • The new and ever-growing generation of users that were born after the 1980s are ‘always connected,’ using cloud-enabled services every day. However, the majority of them try many applications, but end up using just a few; will yours be one of them?

What is the cloud?

You can see the cloud as a software-defined data center, or the automation of your entire IT infrastructure using software through virtualization. Let us illustrate this somewhat abstract definition through an example from the highly competitive supermarket industry.

During my weekly visit to the local supermarket, I see people of all ages walk through the store with self-scanning devices or smart phones, selecting grocery items and/or checking out their details. As a result, much more – fluctuating – data traffic is generated, as the devices register customers’ actions as well as their route through the store and allow you to push special offers triggered by the scanned items. My supermarket also offers promotions in the context of customer loyalty programs.

The introduction of such services requires a flexible, scalable, and cost effective IT infrastructure to function properly. The technology that enables the existence of the cloud allows you to add or reduce compute, storage, and network resources real-time as needed using a simple dashboard from a pool of standard hardware. The latter requires no vendor lock-in and therefore provides you with a wide range of compatible options.

In summary, the cloud can make your life a lot easier: benefit from automating your IT infrastructure as well as scaling it up and down as needed. Enabling your business to better react to market opportunities is one of its greatest advantages!

Would you like to know more about moving your applications from proprietary or legacy platforms to the cloud? Please don’t hesitate to contact us!